For 27 years, Julie Capron handled out-of-market referrals the same way most brokers do: scrolling through Zillow agent listings, cold calling until someone picked up, and hoping whoever answered first would actually follow through. “The first one that answered the phone I felt was aggressive, and I felt that they really wanted the lead,” says Capron, broker-owner of Collective Home Group in Buchanan, Michigan. That urgency often proved misleading. The real problem came after handing off t…

  We're in Business Insider today!    The article features our own John LeRoy and Julie Moraitis from Luxe Group explaining how technology is fundamentally changing the economics of the brokerage industry and how independent brokers are closing the competitive gap with national franchise networks.   When independent brokers can access the same network capabilities as big franchises - without the 6-8% franchise fees - it's a game …

Meet Julie Moraitis: A 10-year real estate veteran who discovered how the right referral platform can transform your business - and your life. When you're generating 3-5 real estate referrals every single day, most agents would call that a dream problem. But for Julie Moraitis, an associate broker with The Lux Group at eXp Realty, it quickly became a nightmare that threatened to consume her entire business. "I could work 80 to 100 hours a week if I wanted to, but I'm not in that stage of m…

When real estate agents and mortgage brokers first hear about Realay, the most common reaction is skepticism. "Nothing's free in real estate," they think. "What's the catch?" It's a healthy skepticism born from an industry flooded with expensive lead generation services and monthly subscription platforms that promise much and deliver little. The Lead Generation Problem Nobody Talks About Most real estate broker services and agents are bombarded with sales calls offering "exclusive leads" f…

The mortgage and real estate industries are interconnected, yet most loan officers miss out on significant referral opportunities. With Americans increasingly mobile and remote work driving relocation trends, mortgage professionals have a unique opportunity to expand their service value while generating additional income. The Gap in Mortgage Customer Service As a mortgage broker or loan officer, you've likely experienced this scenario: You've successfully guided a client through the pre-ap…

Not all referrals are created equal. While the Realay network agents enjoy conversion rates of 60-70%, the quality of your referral directly impacts that success rate. Properly vetting your clients before entering them into any real estate agent referral network ensures better outcomes for everyone involved. For Sellers: The Essential Four Questions When preparing to send real estate referrals for sellers, focus on these critical data points: Property Address & Market Knowledge Know…

If you're a real estate agent spending hours chasing leads that never convert, you're not alone. Most agents struggle with conversion rates hovering around 6-9% from traditional lead generation platforms. But what if there was a way to work with prospects that convert at an astounding 70%? The secret isn't in finding more leads -it's in working with real real estate referrals instead. The Critical Difference: Referrals vs. Leads When you buy leads from most platforms, you're getting peo…