Stop Losing Referrals.
Start Closing More Deals.
Realay is the smarter referral network for agents and brokers — track every deal in real time, generate CMA reports, onboard buyers, and grow your income without the paperwork chaos.
Trusted & Vetted brokers & agents across 50 states
Trusted by leading brokerages and franchise networks across North America
Realay Helps You Gain Clarity and Control Over Your Referral Pipeline.
Brokers
Manage agents, reassign referrals, control branding, and monitor brokerage-wide performance from one place.
Agents
Send referrals fast, generate CMA reports, capture buyer preferences, and keep clients informed in real time.
Contractors
Track incoming jobs, update statuses, message clients, and manage billing and service areas with ease.
Clients
Use voice concierge, manage preferences, track progress, and connect with trusted contractors through one portal.
Send a referral in 20 seconds. Track it forever.
Whether you're sending a buyer or seller referral, Realay makes it instant. Assign to any agent in any state, generate CMA reports for sellers, and collect buyer preferences with a 14-section onboarding form — all from one place.
- Send buyer & seller referrals to any agent in 50 states
- Real-time status tracking from submission to close
- Generate CMA reports with Rentcast + AI in minutes
- 14-section buyer onboarding form for precise matching
- Client portal with messaging and live progress
Build and manage your team with full visibility.
Add agents to your brokerage in seconds. See every referral your team is working, reassign deals, override email templates with your own branding, and track performance — all from one broker dashboard.
- Add unlimited agents to your brokerage
- See all agent referrals in one board view
- Reassign referrals between agents instantly
- Custom email templates with your brokerage branding
- Performance analytics and pipeline reporting
Create referrals with your voice. Anywhere.
The Realay mobile app puts your entire referral pipeline in your pocket. With AI-powered voice commands, you can create and send a referral while driving between showings — hands-free, in under 10 seconds.
- Create referrals with voice commands while on the go
- Full referral pipeline management from your phone
- Push notifications for every status change
- Message clients and agents directly in-app
- Available on iOS and Android (coming soon)
Why Our Users Love Realay
In The News
Realay is getting attention for helping independent brokers compete with national franchise networks through smarter referral technology.
We’re in Business Insider today!
John LeRoy shares how technology is changing the economics of the brokerage industry and helping independent brokers close the competitive gap with national franchise networks.
Frequently Asked Questions
How does Realay work?
Agents sign up, register their license and coverage areas, then send or receive referrals instantly. Every referral is tracked with real-time status updates visible to all parties.
Can I upgrade or downgrade my plan at any time?
Yes. You can upgrade or downgrade at any time from your account settings. Changes take effect on your next billing cycle with no penalties.
How does the broker dashboard work?
Brokers add their agents to the team. From the broker dashboard you can see all agent referrals, reassign deals, customize email templates, and track team performance.
Is there a free trial?
Yes! All plans start with a 14-day free trial, no credit card required. You can explore the full platform before committing to a subscription.
How are CMA reports generated?
Connect your Rentcast account and Realay automatically pulls comparable sales, calculates pricing ranges, and generates an AI-powered narrative — all in a branded PDF report.
What happens to my data if I cancel?
You can export all your referral data at any time. After cancellation, your data is retained for 30 days before deletion, giving you time to back everything up.
Can clients see their referral status?
Yes. Every client gets a branded portal where they can track their transaction status, message their agent, and complete their buyer preference profile.
How does the contractor network work?
Brokers invite contractors to subscribe to Realay. Contractors pay a monthly fee, generating recurring commission for the broker. Agents can then refer these contractors to clients in one click.
Our Latest Blog & News
Take Control of Your Referral Network Today!
Don't let another referral slip through the cracks. Sign up now to start growing your income with Realay.
Sign Up Now — It's Free